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Privacy Policy

Vow Auto Parts and its affiliates value your privacy and your right to understand how your personal data is collected and processed. In this Privacy Notice, references to “Company,” “we,” “us,” and “our” refer to the entity responsible for processing your personal data, typically the one that collects it.

This Notice applies to personal data collected through our websites, social media pages, and offline methods that reference this Notice (collectively, the “Services”).

This Notice outlines how the Services collect personal data from you, the types of information we collect, how we may use it, with whom we may share it, the steps we take to protect the data, how you can exercise your rights regarding our processing of your personal data, and how you can contact us about our privacy practices.

The Services may include links to third-party websites and features, or contain third-party cookies, which we do not own or control. Please review the privacy policies of these third parties to understand their practices.

By using the Services, you confirm that you have read and understood the terms of this Notice. Please review this Notice in full before using the Services or providing information to us.

1. Personal Data We Collect

We may gather certain personal data about you to provide and enhance our Services. The categories of personal data we collect include:

1.1. Contact Information: Includes your name, phone number, email, and postal addresses.

1.2. Account Information: Details used to create your online account, such as username, password and security questions and answers.

1.3. User Interaction Information: Data provided by you and other users when interacting with the Services and vehicle details.

1.4. Purchase and Customer Service History: Records of your transactions and interactions with our customer service.

1.5. Financial and Tax Information: Includes name, billing address, payment card details (card number, expiration date, security code), tax-related information  (e.g., business tax ID and VAT ID, credit screening, and bank account information.

1.6. Location Data: Information derived from your IP address, such as country and zip code.

1.7. Usage Data: Includes details about your browser (type, version, language), operating system and interface, referrer URL, web pages visited on our site, access times and dates, time zone difference, access status/HTTP status code, data volume transferred, IP address, and information collected via cookies.

1.8. Correspondence Data: Emails, texts, letters, survey responses, phone or live chat communications, and feedback on your experience with the Services or our facilities.

1.9. Other Personal Data: Date of birth, place of birth, citizenship, and age.

Providing personal data is voluntary, but some information, such as your name, address, and payment details, may be necessary to fulfill our contractual obligations. If you choose not to provide certain information, we may not be able to offer specific products and services, and you may be unable to access certain features of the Services.

 

2. How We Collect Personal Data

We gather personal data in several ways:

2.1. Information You Provide: We collect information you choose to share with us, such as when you sign up for a newsletter, respond to a survey, fill out a form, register for a product warranty, create an account to access our Services, visit our stores, attend events, enter contests or sweepstakes, place an order, provide a review, contact customer service, or make a purchase.

2.2. Information from Service Use: We collect data from your use of our Services, including usage and location data (such as information derived from your IP address, country, and zip code). We may also gather generic network information and aggregated data on how you use the Services to evaluate and improve their functionality.

2.3. Information from Third Parties: We may receive data about you from third parties that assist us in providing the Services. For instance, we might obtain order or product return information from our fulfillment and delivery partners, and garages servicing your vehicles may provide service and repair details. Additionally, we may gather data from third-party credit reference agencies if we perform a credit check. Please refer to the respective third party’s privacy notice for information on how they handle your personal data.

We also use third-party web analytics services in connection with the Services, which use cookies and similar technologies to collect data (such as IP addresses) to evaluate usage and interaction with the Services. Depending on the website you are visiting, you can learn more about these analytic tools and how to opt-in/opt-out by clicking on the Cookie icon, Cookie link, or Privacy Choices link at the bottom of the page.

3. Cookies and Similar Technologies

Like most companies, we use cookies and similar technologies to personalize and enhance your experience with our Services. We and our partners (including Google Analytics) may use cookies, web beacons, tracking pixels, scripts, tags, and other similar technologies (collectively, “Cookies”) to record information about your activities on our websites and third-party websites you visit.

3.1. Cookies

A cookie is a small text file stored on your device for record-keeping purposes. Cookies record information about your activities on a website and “remember” you when you return. Some cookies remain on your device until you delete them, while others, like session ID cookies, expire when you close your browser. You may set your device to reject cookies, but this may affect the functionality of the Services. Information collected by cookies may include your IP address, browser type and language, device type and identifiers, software configuration, apps accessed, search and browsing information, web usage data, referring/exit pages and URLs, other browser history, platform type, number of clicks, landing pages, cookie information, pages viewed, time spent on pages, and the date and time of your requests.

3.2. Pixels

Pixels (or web beacons) are tiny graphics with unique identifiers that track user movements online. Unlike cookies, pixels are not stored on your hard drive but are embedded invisibly on web pages or in HTML-based emails. We do not control the use of pixels by third parties.

3.3. Making Cookie Choices

Except for essential cookies, you can choose which cookies to accept. You can view and manage cookies on the Company website using the Cookie Consent Management tool, accessible by clicking the Cookie icon or Cookie link at the bottom of the page. By refusing cookies, some features and functionalities of the Services may be unavailable.

3.4. Sharing Tools

To enhance your experience, we sometimes embed content and sharing tools from third-party sites, such as “like” buttons from social networking sites. These third parties may place and access cookies on your device. We do not control the placement or access of these third-party cookies. Please review their privacy notices to understand their practices.

3.5. Google Analytics

Google Analytics may collect information about our website usage and users of the Services. Google may use cookies and pixels to collect usage data, including pages visited, time spent on pages, browser version, operating system, IP address, and geolocation. Google aggregates this information and shares it with us and other website operators, including age range, gender, geographic regions, general interests, and device details. For more information, see the Google Privacy Policy. To manage Google Analytics tracking choices, visit Google Analytics Opt-out. You can also manage your preferences by clicking the Cookie icon, Cookie link, or Privacy Choices link at the bottom of the page.

We may also use Google Analytics for display advertising and other advanced features, enabling us to use first-party and third-party cookies together to inform, optimize, and display ads based on your past visits. Control your advertising preferences for Google products at Google Ads Preferences Manager or NAI’s resources.

3.6. Online Ads

For more information about interest-based advertising and to manage your choices, visit the Digital Advertising Alliance’s (DAA) resources and the Network Advertising Initiative’s (NAI) online resources.

Opting out of interest-based ads does not mean you will no longer see advertisements from us or on our services; it means the ads you see from DAA participants should not be based on your interests. We are not responsible for the effectiveness or compliance of third-party opt-out options or the accuracy of their statements. Third parties may still use cookies for analytics, fraud prevention, and other purposes permitted under the DAA’s Principles.

4. How We Use Personal Data

We may use the personal data we collect for various purposes, including:

4.1. Product and Service Provision: To provide and manage our products and services.

4.2. Order Processing: To process and fulfill orders and keep you updated on their status.

4.3. Communication and Administration: To communicate about and manage our products, services, events, and promotions (e.g., sending alerts, promotional materials, newsletters, and other marketing communications).

4.4. Surveys and Research: To conduct and facilitate surveys, sweepstakes, contests, focus groups, and market research.

4.5. Data Analytics: To perform data analytics, such as market research, trend analysis, financial analysis, and customer segmentation.

4.6. Customer Support: To provide customer support services.

4.7. Request and Inquiry Processing: To process, evaluate, and respond to requests, inquiries, and applications.

4.8. Account Management: To create, administer, and communicate with you about your account, including purchases and payments.

4.9. Investor Services: To provide services to investors.

4.10. Marketing and Sales: To conduct marketing and sales activities, including generating leads, pursuing marketing prospects, performing market research, evaluating the effectiveness of advertising and marketing campaigns, and managing our brand.

4.11. Business Operations: To operate, evaluate, and improve our business, including administering, enhancing, and developing products and services; managing communications and customer relationships; and performing accounting, auditing, billing, reconciliation, and collection activities.

4.12. Identity Verification and Fraud Prevention: To verify your identity and protect against fraud and other unlawful activities, unauthorized transactions, claims, and other liabilities, and to manage risk exposure and quality.

4.13. Legal Compliance: To conduct investigations and comply with and enforce applicable legal requirements, industry standards, contractual obligations, and our policies and terms.

4.14. Safety and Security: To maintain and enhance the safety and security of our products, services, information resources, and employees.

We may also receive or process personal data to create deidentified data that can no longer be used to infer information about or link to an individual or household. We will maintain deidentified data in this form and will not attempt to reidentify it except as required or permitted by law. Where applicable, we will obtain your consent for processing personal data for direct marketing purposes.

The legal basis for processing your personal data typically includes: (1) your consent; (2) performance of a contract with you or a relevant party; (3) our legitimate business interests (e.g., managing our business and improving services); or (4) compliance with legal obligations.

5. How We Share Information

We may disclose your personal data to internal and external recipients for the processing purposes outlined above:

5.1. Within the Company: Various internal departments within the Company may receive your personal data depending on its categories and the purposes for which it was collected. For instance, our IT department may access usage data, while our sales departments may handle account and order data. Additionally, other Company departments, such as legal, finance, or internal auditing, may access certain personal data on a need-to-know basis.

5.2. Sharing with Other Users: The Services may facilitate user connections and communications, such as through message boards. If you engage in communication features, other users of the Services may have access to your profile information and posted communications.

5.3. Service Providers: We utilize third-party service providers to help operate and enhance the Services, including hosting, e-commerce, and analytics services. These providers may receive and collect information from you to perform their services, governed by contractual agreements ensuring the processing of personal data solely on behalf of the Company.

5.4. Insolvency and Business Transitions: In scenarios like bankruptcy, mergers, or asset reorganizations, we may disclose personal data to prospective or actual purchasers as part of business transitions.

5.5. Regulators, Authorities, and Third Parties: We may transfer personal data to governmental agencies, courts, regulatory authorities, and external advisors (e.g., lawyers, accountants) as required by law.

5.6. Garages: Personal data may be shared with garages servicing your vehicle or providing services to you, as necessary to fulfill contracts. Please refer to the privacy notices of relevant third parties to understand their data processing practices.

5.7. Suppliers: Certain personal data may be shared with suppliers, particularly concerning claims, complaint management, and customer incentive programs.

5.8. Third-Party Social Media Platforms: Personal data may be shared with third-party social media platforms as needed for Services’ features or functions provided by these platforms. Refer to the relevant third-party privacy notices for their data handling practices.

  1. Data Transfers

We might transfer the personal data we gather and store it outside the country where it was initially provided. These destinations might have varying data protection laws compared to the originating country. In such instances, we will implement necessary measures to ensure these transfers receive adequate protection as mandated by relevant data protection laws. These measures may include but are not limited to, adequacy decisions and compliance with relevant government treaties.

  1. Safeguarding Personal Data

We uphold administrative, technical, and physical safeguards, in line with legal mandates applicable to the origin of the personal data, aimed at preventing unlawful or unauthorized destruction, loss, alteration, use, disclosure, or access to the personal data entrusted to us via the Services.

  1. Your Privacy Choices

Depending on your jurisdiction’s laws, you may have additional rights:

  • Right to withdraw consent: You can withdraw consent for specific processing activities, such as receiving certain direct marketing communications, without affecting prior lawful processing.
  • Access: Subject to applicable data protection laws, you can confirm if we process your personal data and request access to it, including details on the processing purposes and data categories involved.
  • Correction: Where permitted, you can request rectification of inaccurate personal data or completion of incomplete data.
  • Deletion: You may request deletion of personal data where permitted by applicable data protection laws, except where retention is required by law.
  • Restriction: You may request restriction of processing in certain circumstances, such as when the accuracy of your personal data is contested.
  • Portability: Subject to applicable data protection laws, you may receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another entity.
  • Opt-out of Sales or Sharing: You may direct us not to sell your personal data or share it for cross-context behavioral advertising purposes.
  • Automated Decision-Making/Profiling: You may request exclusion from automated decision-making or profiling for certain purposes.

If your privacy rights request is denied, depending on your state of residence, you may have the right to lodge a complaint with the relevant supervisory authority or seek redress through state-specific channels.

Submitting Privacy Rights Requests

To submit a request to exercise any privacy rights mentioned above, please refer to the “How to contact us” section of this Privacy Notice.

We may need to verify your identity and state residency before processing your request, typically through authentication of your customer account or matching information provided by you with our records. In some cases, additional personal data may be requested to ensure compliance and address your request effectively.

In specific situations, you may authorize an agent to submit requests on your behalf, provided they can demonstrate their authority to act on your behalf and verify your identity. We may still require separate confirmation from you to validate the agent’s authorization and your identity in connection with the request.

  1. Data Retention

We maintain personal data only for the period necessary to achieve the purpose for which it was collected. However, under certain circumstances, we may retain personal data for extended durations, aligning with prescribed retention periods and deadlines, especially when mandated by legal, tax, and accounting regulations established by governing bodies.

In determining the appropriate duration for retaining personal data, we assess factors like the quantity, type, and sensitivity of the data, potential risks associated with unauthorized access or disclosure, alternate methods to achieve objectives, and our legal, regulatory, tax, accounting, and other pertinent obligations.

Consequently, personal data is retained for the duration of an individual’s engagement with our services, as elucidated in this Privacy Notice. Upon cessation of an individual’s use of our services, we retain their personal data as required to adhere to legal obligations, resolve disputes, defend against claims, and honor any specific preferences they have expressed, such as receiving marketing communications. Notably, personal data provided upon registration for our services, including complaints, claims, and any other information furnished during the contract period, is retained until statutory limitation periods expire, particularly for legal defense purposes.

Once the retention of personal data ceases to serve the aforementioned purposes, we proceed to either delete or anonymize the data. If deletion or anonymization is unfeasible, such as when data is stored in backup archives, we securely store the information and prevent further processing until deletion or anonymization becomes viable.

  1. Children Or Under age users:

10.1. Children. Our Services are designed for users aged 18 and above and are not aimed at children under 13. We do not sell personal data of users known to be under 16, unless we obtain affirmative authorization, known as the “Right to Opt In,” from either the minor aged 13 to 16 or the parent/guardian of a minor under 13.

If you are under 18 and wish to remove your name or comments from our website or publicly displayed content, please contact us using the information provided at the end of this Privacy Notice. However, please note that we may not be able to modify or delete your information in all circumstances.

If you become aware that a child has provided us with personal data without parental consent, please contact us using the information provided at the end of this Privacy Notice, and we will take necessary steps to remove the information and terminate the child’s account.

 

  1. HOW TO CONTACT US:

If you have questions, concerns or complaints regarding your existing account please contact us using the “Contact Us” feature within the Services or email us at support@vowautoparts.us

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